patagonia.com

agent readiness score · scanned Aug 18, 2026 · 7s

#977 of 979 · #30 in category

13/ 100F

Agents can't use you yet — the good news: the first 20 points are cheap.

badge

Discovery 1.8/20

Access 11.3/30

Usability 0/40

Payments 0/10

Top fixes

  1. Pricing discoverable

    Expose a crawlable /pricing page with literal plan prices and link it from your homepage nav.

    +10
  2. MCP server discovery

    Publish /.well-known/mcp/server-card.json describing your MCP endpoint so agents can autodiscover it. Evidence found: none.

    +8
  3. OpenAPI spec discoverable

    Publish your OpenAPI spec at /openapi.json and link it from docs — it's the single highest-leverage artifact for agent integration.

    +8
  4. llms.txt

    Add /llms.txt: an H1 with your name, a one-line blockquote summary, and H2 sections of curated links to docs, pricing, and API.

    +7.5
  5. Brand search discoverability

    Your domain doesn't surface when agents search "Patagonia". Strengthen brand pages, structured data, and third-party citations (docs portals, GitHub, directories).

    +7.3
  6. Sitemap present & fresh

    Publish /sitemap.xml, reference it from robots.txt, and include <lastmod> dates so agents can tell what's current. Freshest lastmod seen: none.

    +7.3

1.Can an agent discover and trust you?

0/8

Whether agents can crawl you, find you in the registries and searches they check, and trust what they find.

  • Sitemap present & freshrequired0/4

    No valid sitemap found: robots.txt listed 0 Sitemap URL(s), and GET /sitemap.xml returned HTTP 404

    fix → Publish /sitemap.xml, reference it from robots.txt, and include <lastmod> dates so agents can tell what's current. Freshest lastmod seen: none.

    Resolved the sitemap from robots.txt or /sitemap.xml, validated XML, and checked lastmod freshness

    spec ↗
  • Brand search discoverabilityrequired0/4

    Neither search ("Patagonia", "Patagonia e commerce") cited patagonia.com. Cited instead: https://sportstextiles.com/News/173575, https://antigreenwashcharter.org/how-patagonias-progress-report-acts-like-a-green-claims-policy/, https://planetarypl.com/test/patagonia, https://outdoorindustry.org/ccmc-progress-report/patagonia-2024/, https://www.sinkproject.com/company/patagonia

    fix → Your domain doesn't surface when agents search "Patagonia". Strengthen brand pages, structured data, and third-party citations (docs portals, GitHub, directories).

    Ran clean brand-name web searches and checked whether your domain is cited in the results

  • MCP registry listingsrecommendedna

    No MCP server detected for this product

    Queried the official MCP registry, Smithery, Glama, and PulseMCP for servers matching your domain

    spec ↗

2.Do you welcome agents?

5/12

Whether your robots policy, bot protection, and agent guidance actively admit AI agents instead of blocking them.

  • robots.txt present & parseablerequired0/2

    GET /robots.txt returned HTTP 404

    fix → Serve a valid /robots.txt; without one, agent crawlers guess your policy.

    Fetched /robots.txt and validated it parses as a robots policy

    spec ↗
  • AI crawler policyrequired5/5

    No robots.txt (HTTP 404) — none of the 12 AI crawler user-agents are blocked. Note: without a robots.txt, crawlers guess your policy.

    Evaluated robots.txt groups for the major AI agent user-agents (GPTBot, ClaudeBot, PerplexityBot, …)

  • Content Signals directivesemerging0/2

    No robots.txt (HTTP 404), so no Content-Signal lines are declared

    fix → Declare Content Signals in robots.txt (e.g. `Content-Signal: search=yes, ai-train=no`) to express AI usage preferences machine-readably.

    Looked for Content-Signal lines in robots.txt

    spec ↗
  • !Agent user-agent paritybetarequirederror

    Browser UA received HTTP 404 — cannot evaluate parity (the site may be blocking our scanner)

    Compared responses served to browser and AI-agent user-agents (informational while in beta)

  • agents.mdrecommended0/3

    No agents.md: https://patagonia.com/agents.md → HTTP 404, https://patagonia.com/AGENTS.md → HTTP 404

    fix → Add /agents.md: what agents may do on your site, key URLs, auth, rate limits, and who to contact.

    Fetched /agents.md and checked for substantive agent guidance

    spec ↗

3.Does an agent understand who you are and what you do?

0/9

Whether your pages carry machine-readable identity: structured data, llms.txt, clear copy an agent can quote.

  • !Homepage states what you arerequirederror

    Homepage returned HTTP 404 — no content to evaluate

    An LLM read your homepage as an agent would and rated how confidently it could say what you do

  • !OpenGraph / social metadatarecommendederror

    Homepage returned HTTP 404 (no content-type) — could not parse HTML meta tags

    Parsed homepage og:title / og:description / og:image and twitter:card meta tags

    spec ↗
  • llms.txtrecommended0/4

    GET /llms.txt returned HTTP 404

    fix → Add /llms.txt: an H1 with your name, a one-line blockquote summary, and H2 sections of curated links to docs, pricing, and API.

    Fetched /llms.txt and validated it against the llmstxt.org shape (H1, summary, curated links)

    spec ↗
  • llms-full.txtbonusrecommended0/2

    GET /llms-full.txt returned HTTP 404

    fix → Add /llms-full.txt with expanded inline docs content so agents can load everything in one fetch.

    Fetched /llms-full.txt and checked for substantial inline markdown content

    spec ↗
  • !JSON-LD structured datarequirederror

    Homepage returned HTTP 404 (content-type unknown) — no HTML to inspect

    Extracted and validated application/ld+json blocks on the homepage and pricing page

    spec ↗
  • Markdown content negotiationrecommended0/3

    GET / with `Accept: text/markdown` returned HTTP 404 unknown; no .md twins found (1 probed)

    fix → Serve text/markdown when clients send `Accept: text/markdown` (or expose .md twins of key pages) — agents get far more signal per token.

    Requested key pages with Accept: text/markdown and probed .md twin URLs

4.Can an agent integrate with you?

watch →1/17

Whether the artifacts an agent needs to build on you — docs, API specs, SDKs, MCP servers — exist and are findable.

  • Developer resource discoverabilityrecommended1/3

    Search "Patagonia API documentation" cited no patagonia.com URL — only third-party content describes your API: https://patagoniahealth.com/hubfs/Certifications/PatientHealth-Data-API-Documentation-v1.1.pdf, https://patagoniahealth.com/hubfs/SmartOnFHIR-API-Documentation.pdf, https://www.openbankingtracker.com/provider/banco-patagonia-sa/apis, https://21302886.fs1.hubspotusercontent-na1.net/hubfs/21302886/Certifications/RWT-Test-Plan_Patagonia_2024_FinalSigned.pdf, https://21302886.fs1.hubspotusercontent-na1.net/hubfs/21302886/Certifications/Real-World-Testing-Results-Report_2023-Patagonia_Health.pdf

    fix → Create a crawlable /docs or developers.patagonia.com hub and link it from your homepage footer so search-grounded agents find your official API docs.

    Searched for your brand with developer-keyword suffixes and checked which official resources are cited

  • OpenAPI spec discoverablerequired0/5

    No OpenAPI spec found: checked docs-page links and /openapi.json, /openapi.yaml, /swagger.json, /api/openapi.json, /docs/openapi.json, and api-subdomain locations

    fix → Publish your OpenAPI spec at /openapi.json and link it from docs — it's the single highest-leverage artifact for agent integration.

    Probed standard OpenAPI locations and docs links for a fetchable, parseable spec

    spec ↗
  • Docs discoverablerequired0/4

    No docs found: probed 6 candidates (https://patagonia.com/docs, https://patagonia.com/documentation, https://patagonia.com/developers, https://patagonia.com/api, https://docs.patagonia.com/, https://developers.patagonia.com/)

    fix → Expose public docs at /docs or docs.patagonia.com and link them from your homepage nav.

    Followed homepage nav/footer links and probed /docs, /developers, docs.{domain}

  • MCP server discoveryrequired0/5

    No MCP evidence found: probed /.well-known/mcp/server-card.json, /.well-known/mcp.json, /mcp.json and scanned llms.txt, agents.md, and docs for endpoints or install commands

    fix → Publish /.well-known/mcp/server-card.json describing your MCP endpoint so agents can autodiscover it. Evidence found: none.

    Probed /.well-known/mcp/server-card.json, mcp.json, and docs mentions for an MCP endpoint

    spec ↗
  • !npm SDKrecommendederror

    All 6 npm registry requests failed: @patagonia/sdk (Request budget exhausted), @patagonia/patagonia (Request budget exhausted), patagonia (Request budget exhausted), patagonia-sdk (Request budget exhausted), patagonia-api (Request budget exhausted), patagonia-js (Request budget exhausted)

    Searched the npm registry for an official, domain-verified SDK package

  • !PyPI SDKrecommendederror

    All 4 PyPI registry requests failed: patagonia (Request budget exhausted), patagonia-sdk (Request budget exhausted), patagoniaapi (Request budget exhausted), patagonia-python (Request budget exhausted)

    Searched PyPI for an official, domain-verified SDK package

5.Is your integration well-built?

watch →

Whether your specs, docs, and tools are complete and descriptive enough for an agent to use them without guessing.

  • OpenAPI validity & qualityrecommendedna

    No OpenAPI spec found — nothing to lint

    Linted the spec: descriptions, operationIds, securitySchemes, servers

  • Docs qualityrecommendedna

    No documentation found to evaluate

    An LLM rated your docs for clarity, completeness, runnable examples, and agent-friendliness

  • Quickstart / getting startedrecommendedna

    No docs found — a quickstart is evaluated on the docs artifact

    Looked for a quickstart/getting-started guide containing code blocks

  • MCP tool qualityrecommendedna

    No MCP endpoint known — tool lint requires a tools/list

    Linted listed tools for descriptions, typed input schemas, and naming

6.Can an agent use you reliably in production?

watch →1/3

Response hygiene, TLS and redirect discipline, and security contact channels agents depend on at runtime.

  • TLS & redirect hygienerequired1/2

    http://patagonia.com/ reaches https but ends in HTTP 404: http://patagonia.com/ → https://patagonia.com/ → https://www.patagonia.com/

    fix → Redirect http→https in one hop and keep redirect chains ≤2; each hop costs agent latency and some clients give up.

    Checked http→https redirect behavior, chain length, and TLS health

  • !Response speed & weightrequirederror

    Homepage returned HTTP 404 — cannot assess response hygiene

    Measured homepage TTFB, payload size, and compression

  • security.txtrecommended0/1

    https://patagonia.com/.well-known/security.txt returned HTTP 404

    fix → Publish RFC 9116 /.well-known/security.txt with a Contact and a future Expires.

    Fetched /.well-known/security.txt and validated Contact + Expires

    spec ↗

7.Can an agent authenticate to you?

watch →0/7

Whether agents can discover your auth model machine-readably (OAuth metadata) and follow documented steps to credentials.

  • OAuth authorization server metadatarecommended0/3

    Neither /.well-known/oauth-authorization-server nor /.well-known/openid-configuration resolved (HTTP 404 / HTTP 404)

    fix → Serve RFC 8414 metadata at /.well-known/oauth-authorization-server with PKCE (S256) and a registration_endpoint so agents can self-onboard.

    Fetched /.well-known/oauth-authorization-server (and openid-configuration fallback)

    spec ↗
  • OAuth protected resource metadatarecommended0/2

    No RFC 9728 metadata: https://patagonia.com/.well-known/oauth-protected-resource → HTTP 404

    fix → Serve RFC 9728 metadata at /.well-known/oauth-protected-resource naming your authorization servers so agents can discover how to authenticate.

    Fetched /.well-known/oauth-protected-resource

    spec ↗
  • Auth documentationrecommended0/2

    No /auth.md and no docs page to search for authentication documentation

    fix → Document auth end-to-end (key creation → header format → example call), or ship /auth.md.

    Looked for /auth.md or an authentication docs page with code examples

8.Can an agent transact with you?

watch →0/10

Whether pricing is discoverable and machine-readable, and whether you support agent payment protocols.

  • Pricing discoverablerequired0/5

    No pricing page found: no homepage link matching pricing/plans/billing, and probes of /pricing and /plans returned no HTML page.

    fix → Expose a crawlable /pricing page with literal plan prices and link it from your homepage nav.

    Followed nav/footer links and probed /pricing for a page with legible price signals

  • Machine-readable pricingrecommendedna

    No pricing page found to evaluate

    Looked for Offer JSON-LD, then had an LLM attempt structured extraction of your plans

    spec ↗
  • x402 payment supportbonusrecommended0/2

    /.well-known/x402 returned HTTP 404. No x402 support detected (bonus check — absence costs nothing).

    fix → Support x402: serve payment requirements at /.well-known/x402, or answer unauthenticated API calls with HTTP 402 plus an x402 payment-requirements payload (x402Version, accepts[]).

    Probed /.well-known/x402 and API endpoints for HTTP 402 payment-required envelopes

    spec ↗
  • AP2 readinessemerging0/1

    No AP2 hints found — scanned no fetched artifacts (none available); /.well-known/ap2 returned HTTP 404.

    fix → Adopt AP2 to accept delegated agent payments — see https://ap2-protocol.org.

    Scanned fetched artifacts and well-known paths for AP2 hints

    spec ↗
  • Agentic Commerce Protocolemerging0/1

    No Agentic Commerce Protocol hints found — scanned no fetched artifacts (none available); /.well-known/acp returned HTTP 404.

    fix → Adopt the Agentic Commerce Protocol so agent checkouts can complete against your store — see https://developers.openai.com/commerce.

    Scanned docs and specs for agentic checkout endpoints

    spec ↗
  • Other agent payment protocolsbonusemerging0/1

    No UCP/MPP hints found — scanned no fetched artifacts (none available).

    fix → Track emerging agent payment protocols (UCP, MPP) and adopt the ones your buyers' agents use.

    Scanned fetched artifacts for UCP/MPP protocol hints

9.Can a user act through an agent?

Whether an end user's agent can operate on their behalf: working MCP tools, published skills, agent configs.

  • Agent skill publishedbonusemergingna

    Requires the analysis phase — not yet evaluated

    Checked /skill.md, /.well-known/skills/, and skills.sh for published agent skills

  • MCP handshake & tools listrequiredna

    No MCP endpoint known — nothing to handshake with

    Performed a streamable-HTTP initialize + tools/list against the MCP endpoint

    spec ↗
  • Agent configs in public repobonusemergingna

    Requires the analysis phase — not yet evaluated

    Checked your public GitHub org's main repos for AGENTS.md / .claude / .cursor configs

10.Can an agent operate your website directly?

0/2

Whether the site itself is legible to non-rendering and browser agents: semantic HTML, no JS walls, accessibility.

  • NLWeb endpointemerging0/1

    No NLWeb endpoint detected: /.well-known/nlweb.json returned HTTP 404 (no content-type); GET /ask?query=hello returned HTTP 404 (no content-type)

    fix → Consider exposing an NLWeb /ask endpoint (and /.well-known/nlweb.json) for conversational access to your content.

    Probed /.well-known/nlweb.json and the /ask endpoint

    spec ↗
  • !Semantic HTML structurerequirederror

    Homepage returned HTTP 404 (content-type unknown) — no HTML to inspect

    Scored landmark elements, heading hierarchy, and text-to-markup ratio on the homepage

  • !Content readable without JavaScriptrequirederror

    Homepage returned HTTP 404 (content-type unknown) — no HTML to inspect

    Measured visible text in the raw, unrendered homepage HTML

  • !Accessibility basicsrequirederror

    Homepage did not parse as HTML (HTTP 404, content-type "")

    Static checks: lang attribute, title, alt coverage, labeled inputs, landmarks

  • WebMCPemerging0/1

    No WebMCP evidence on homepage: no application/webmcp script and no navigator.modelContext reference

    fix → Consider WebMCP to expose page actions as tools to browser agents.

    Looked for WebMCP script declarations on the homepage

    spec ↗