intercom.com

agent readiness score · scanned Aug 18, 2026 · 8s · Communication & Support

#67 of 979 · #3 in category

74/ 100B-

Intercom is a helpdesk platform that combines human agents and an integrated AI agent named Fin to provide customer service, offering features like an omnichannel inbox, AI-powered ticketing, and real-time assistance.

badge

Discovery 15.3/20

Access 26/30

Usability 22.6/40

Payments 10/10

Top fixes

  1. MCP server discovery

    Publish /.well-known/mcp/server-card.json describing your MCP endpoint so agents can autodiscover it. Evidence found: none.

    +10
  2. agents.md

    Add /agents.md: what agents may do on your site, key URLs, auth, rate limits, and who to contact.

    +6
  3. Markdown content negotiation

    Serve text/markdown when clients send `Accept: text/markdown` (or expose .md twins of key pages) — agents get far more signal per token.

    +3.5
  4. Sitemap present & fresh

    Publish /sitemap.xml, reference it from robots.txt, and include <lastmod> dates so agents can tell what's current. Freshest lastmod seen: none.

    +2.4
  5. MCP registry listings

    Publish your MCP server to the official MCP registry (registry.modelcontextprotocol.io) plus Smithery and Glama. Found in: Glama.

    +2.4
  6. Docs quality

    Docs scored 3/5 on completeness. The documentation is a landing page and does not provide a complete, step-by-step guide for building a specific integration from start to finish without navigating to multiple linked pages.

    +1.4

1.Can an agent discover and trust you?

8/12

Whether agents can crawl you, find you in the registries and searches they check, and trust what they find.

  • Sitemap present & freshrequired2/4

    Sitemap at https://www.intercom.com/sitemap.xml is valid XML with 61 entries but contains no <lastmod> dates

    fix → Publish /sitemap.xml, reference it from robots.txt, and include <lastmod> dates so agents can tell what's current. Freshest lastmod seen: none.

    Resolved the sitemap from robots.txt or /sitemap.xml, validated XML, and checked lastmod freshness

    spec ↗
  • Brand search discoverabilityrequired4/4

    Both searches ("Intercom" and "Intercom communication support") cited intercom.com: https://www.intercom.com/help/en/articles/4549035-create-a-custom-report, https://www.intercom.com/help/en/articles/7022438-reporting-metrics-attributes, https://www.intercom.com/help/en/articles/8825260-reporting-datasets, https://www.intercom.com/help/en/articles/8921906-reporting-faqs, https://www.intercom.com/help/en/collections/2094752-reports

    Ran clean brand-name web searches and checked whether your domain is cited in the results

  • MCP registry listingsrecommended2/4

    /.well-known/mcp/server-card.json serves JSON; searched "intercom.com" and "Intercom": listed only in Glama, not in the official MCP registry

    fix → Publish your MCP server to the official MCP registry (registry.modelcontextprotocol.io) plus Smithery and Glama. Found in: Glama.

    Queried the official MCP registry, Smithery, Glama, and PulseMCP for servers matching your domain

    spec ↗

2.Do you welcome agents?

9/12

Whether your robots policy, bot protection, and agent guidance actively admit AI agents instead of blocking them.

  • robots.txt present & parseablerequired2/2

    /robots.txt parses: 1 User-agent group(s), 1 Sitemap line(s)

    Fetched /robots.txt and validated it parses as a robots policy

    spec ↗
  • AI crawler policyrequired5/5

    All 12 AI crawler user-agents (GPTBot, ClaudeBot, PerplexityBot, …) are allowed at / by robots.txt

    Evaluated robots.txt groups for the major AI agent user-agents (GPTBot, ClaudeBot, PerplexityBot, …)

  • Content Signals directivesemerging2/2

    1 valid Content-Signal line(s) in robots.txt (e.g. `Content-Signal: ai-train=yes, search=yes, ai-input=yes`)

    Looked for Content-Signal lines in robots.txt

    spec ↗
  • !Agent user-agent paritybetarequirederror

    Browser UA received HTTP 200 with bot-challenge markers — cannot evaluate parity (the site may be blocking our scanner)

    Compared responses served to browser and AI-agent user-agents (informational while in beta)

  • agents.mdrecommended0/3

    No agents.md: https://intercom.com/agents.md → HTTP 404, https://intercom.com/AGENTS.md → HTTP 404

    fix → Add /agents.md: what agents may do on your site, key URLs, auth, rate limits, and who to contact.

    Fetched /agents.md and checked for substantive agent guidance

    spec ↗

3.Does an agent understand who you are and what you do?

13/18

Whether your pages carry machine-readable identity: structured data, llms.txt, clear copy an agent can quote.

  • Homepage states what you arerequired3/3

    Homepage clarity rated 5/5 — an agent can confidently say what this company does (model's one-sentence read: "Intercom is a helpdesk platform that combines human agents and an integrated AI agent named Fin to provide customer service, offering features like an omnichannel inbox, AI-powered ticketing, and real-time assistance.")

    An LLM read your homepage as an agent would and rated how confidently it could say what you do

  • OpenGraph / social metadatarecommended2/2

    Homepage has og:title, og:description, and og:image (twitter:card="summary_large_image" present)

    Parsed homepage og:title / og:description / og:image and twitter:card meta tags

    spec ↗
  • llms.txtrecommended4/4

    /llms.txt is valid llmstxt.org shape: H1 "Intercom — llms.txt", 63 markdown link(s)

    Fetched /llms.txt and validated it against the llmstxt.org shape (H1, summary, curated links)

    spec ↗
  • llms-full.txtbonusrecommended0/2

    GET /llms-full.txt returned HTTP 404

    fix → Add /llms-full.txt with expanded inline docs content so agents can load everything in one fetch.

    Fetched /llms-full.txt and checked for substantial inline markdown content

    spec ↗
  • JSON-LD structured datarequired4/4

    12 JSON-LD block(s) on homepage and pricing page (types: WebSite, Organization, WebPage, Product, SoftwareApplication, ItemList, BreadcrumbList, FAQPage); WebSite block is well-formed

    Extracted and validated application/ld+json blocks on the homepage and pricing page

    spec ↗
  • Markdown content negotiationrecommended0/3

    GET / with `Accept: text/markdown` returned HTTP 200 text/html; no .md twins found (1 probed)

    fix → Serve text/markdown when clients send `Accept: text/markdown` (or expose .md twins of key pages) — agents get far more signal per token.

    Requested key pages with Accept: text/markdown and probed .md twin URLs

4.Can an agent integrate with you?

watch →4/9

Whether the artifacts an agent needs to build on you — docs, API specs, SDKs, MCP servers — exist and are findable.

  • Developer resource discoverabilityrecommendedna

    No public API detected

    Searched for your brand with developer-keyword suffixes and checked which official resources are cited

  • OpenAPI spec discoverablerequiredna

    No public developer API detected — API checks don't apply

    Probed standard OpenAPI locations and docs links for a fetchable, parseable spec

    spec ↗
  • Docs discoverablerequired4/4

    Docs found at https://developers.intercom.com/ (via homepage link, 2134 chars of readable text)

    Followed homepage nav/footer links and probed /docs, /developers, docs.{domain}

  • MCP server discoveryrequired0/5

    No MCP evidence found: probed /.well-known/mcp/server-card.json, /.well-known/mcp.json, /mcp.json and scanned llms.txt, agents.md, and docs for endpoints or install commands

    fix → Publish /.well-known/mcp/server-card.json describing your MCP endpoint so agents can autodiscover it. Evidence found: none.

    Probed /.well-known/mcp/server-card.json, mcp.json, and docs mentions for an MCP endpoint

    spec ↗
  • npm SDKrecommendedna

    No public developer API detected — API checks don't apply

    Searched the npm registry for an official, domain-verified SDK package

  • PyPI SDKrecommendedna

    No public developer API detected — API checks don't apply

    Searched PyPI for an official, domain-verified SDK package

5.Is your integration well-built?

watch →4.3/5

Whether your specs, docs, and tools are complete and descriptive enough for an agent to use them without guessing.

  • OpenAPI validity & qualityrecommendedna

    No public developer API detected — API checks don't apply

    Linted the spec: descriptions, operationIds, securitySchemes, servers

  • Docs qualityrecommended2.3/3

    Docs at https://developers.intercom.com/ scored clarity 4/5, completeness 3/5, runnable examples 4/5, agent-friendliness 4/5 (mean 3.8/5)

    fix → Docs scored 3/5 on completeness. The documentation is a landing page and does not provide a complete, step-by-step guide for building a specific integration from start to finish without navigating to multiple linked pages.

    An LLM rated your docs for clarity, completeness, runnable examples, and agent-friendliness

  • Quickstart / getting startedrecommended2/2

    Quickstart found: https://developers.intercom.com/docs/build-an-integration/getting-started/ (linked from https://developers.intercom.com/) returns 200 with a code block

    Looked for a quickstart/getting-started guide containing code blocks

  • MCP tool qualityrecommendedna

    No MCP endpoint known — tool lint requires a tools/list

    Linted listed tools for descriptions, typed input schemas, and naming

6.Can an agent use you reliably in production?

watch →3.5/4

Response hygiene, TLS and redirect discipline, and security contact channels agents depend on at runtime.

  • TLS & redirect hygienerequired2/2

    http://intercom.com/ upgrades to https in 1 hop(s), 2 redirect(s) total, final HTTP 200; HSTS present

    Checked http→https redirect behavior, chain length, and TLS health

  • Response speed & weightrequired0.5/1

    Homepage TTFB 179ms, payload 1576KB, Content-Encoding: br — one target missed: payload 1576KB (target ≤1536KB)

    fix → Fix: payload 1576KB (target ≤1536KB). Enable compression and trim payload — agents run on strict timeouts.

    Measured homepage TTFB, payload size, and compression

  • security.txtrecommended1/1

    Valid security.txt at https://intercom.com/.well-known/security.txt: Contact https://bugcrowd.com/intercom, Expires 2029-03-15

    Fetched /.well-known/security.txt and validated Contact + Expires

    spec ↗

7.Can an agent authenticate to you?

watch →

Whether agents can discover your auth model machine-readably (OAuth metadata) and follow documented steps to credentials.

  • OAuth authorization server metadatarecommendedna

    No API or MCP server detected — OAuth metadata doesn't apply

    Fetched /.well-known/oauth-authorization-server (and openid-configuration fallback)

    spec ↗
  • OAuth protected resource metadatarecommendedna

    No API or MCP server detected — OAuth metadata doesn't apply

    Fetched /.well-known/oauth-protected-resource

    spec ↗
  • Auth documentationrecommendedna

    No public developer API detected — API checks don't apply

    Looked for /auth.md or an authentication docs page with code examples

8.Can an agent transact with you?

watch →10/15

Whether pricing is discoverable and machine-readable, and whether you support agent payment protocols.

  • Pricing discoverablerequired5/5

    Pricing page found at https://www.intercom.com/pricing (via homepage link) with legible price signals ("$0.99per Fin outcome$29per sea").

    Followed nav/footer links and probed /pricing for a page with legible price signals

  • Machine-readable pricingrecommended5/5

    LLM extracted 10 numerically-priced plan(s) from https://www.intercom.com/pricing at confidence 0.90: Essential $ 0.99/per Fin outcome; Essential $ 29/per seat/mo; Advanced $ 0.99/per Fin outcome; Advanced $ 85/per seat/mo; Expert $ 0.99/per Fin outcome; Expert $ 132/per seat/mo; Fin AI Agent (with existing helpdesk) $ 0.99/per Fin outcome; Pro Add-on $ 99//mo; Copilot Add-on $ 29/per agent/mo; Proactive Support Plus Add-on $ 99//mo.

    Looked for Offer JSON-LD, then had an LLM attempt structured extraction of your plans

    spec ↗
  • x402 payment supportbonusrecommended0/2

    /.well-known/x402 returned HTTP 404. No x402 support detected (bonus check — absence costs nothing).

    fix → Support x402: serve payment requirements at /.well-known/x402, or answer unauthenticated API calls with HTTP 402 plus an x402 payment-requirements payload (x402Version, accepts[]).

    Probed /.well-known/x402 and API endpoints for HTTP 402 payment-required envelopes

    spec ↗
  • AP2 readinessemerging0/1

    No AP2 hints found — scanned llms.txt, docs page (https://developers.intercom.com/); /.well-known/ap2 returned HTTP 404.

    fix → Adopt AP2 to accept delegated agent payments — see https://ap2-protocol.org.

    Scanned fetched artifacts and well-known paths for AP2 hints

    spec ↗
  • Agentic Commerce Protocolemerging0/1

    No Agentic Commerce Protocol hints found — scanned llms.txt, docs page (https://developers.intercom.com/); /.well-known/acp returned HTTP 404.

    fix → Adopt the Agentic Commerce Protocol so agent checkouts can complete against your store — see https://developers.openai.com/commerce.

    Scanned docs and specs for agentic checkout endpoints

    spec ↗
  • Other agent payment protocolsbonusemerging0/1

    No UCP/MPP hints found — scanned llms.txt, docs page (https://developers.intercom.com/).

    fix → Track emerging agent payment protocols (UCP, MPP) and adopt the ones your buyers' agents use.

    Scanned fetched artifacts for UCP/MPP protocol hints

9.Can a user act through an agent?

Whether an end user's agent can operate on their behalf: working MCP tools, published skills, agent configs.

  • Agent skill publishedbonusemergingna

    Requires the analysis phase — not yet evaluated

    Checked /skill.md, /.well-known/skills/, and skills.sh for published agent skills

  • MCP handshake & tools listrequiredna

    No MCP endpoint known — nothing to handshake with

    Performed a streamable-HTTP initialize + tools/list against the MCP endpoint

    spec ↗
  • Agent configs in public repobonusemergingna

    Requires the analysis phase — not yet evaluated

    Checked your public GitHub org's main repos for AGENTS.md / .claude / .cursor configs

10.Can an agent operate your website directly?

7/9

Whether the site itself is legible to non-rendering and browser agents: semantic HTML, no JS walls, accessibility.

  • NLWeb endpointemerging0/1

    No NLWeb endpoint detected: /.well-known/nlweb.json returned HTTP 404 (text/html); GET /ask?query=hello returned HTTP 404 (text/html)

    fix → Consider exposing an NLWeb /ask endpoint (and /.well-known/nlweb.json) for conversational access to your content.

    Probed /.well-known/nlweb.json and the /ask endpoint

    spec ↗
  • Semantic HTML structurerequired3/3

    5/6 semantic signals present on the homepage (missing: text-to-markup ratio ≥ 0.10)

    Scored landmark elements, heading hierarchy, and text-to-markup ratio on the homepage

  • Content readable without JavaScriptrequired2/2

    Homepage raw HTML contains 8909 chars of visible text without JavaScript

    Measured visible text in the raw, unrendered homepage HTML

  • Accessibility basicsrequired2/2

    Homepage accessibility: 5/5 checks passed

    Static checks: lang attribute, title, alt coverage, labeled inputs, landmarks

  • WebMCPemerging0/1

    No WebMCP evidence on homepage: no application/webmcp script and no navigator.modelContext reference

    fix → Consider WebMCP to expose page actions as tools to browser agents.

    Looked for WebMCP script declarations on the homepage

    spec ↗